❖ Globalization

★ Globalization is the process by which countries became more connected through trade, technology, travel, media and communication. Ideas, products, cultures and information more easily across borders

➜ International brands (McDonald's, Nike)

➜ Social media trends spreading worldwide

➜ Korean music (K-pop) becoming popular globally

❖ Cultural Identity

★ Cultural identity refers to the traditions, language, beliefs, food, clothing and values that define a group of people, a community. It shapes : how we speak, what we eat, how we celebrate, what we believe

➜ Traditional festivals

➜ Local languages and dialects

➜ National dress

➜ Family customs

❖ Cultural Exchange

★ Cultural exchange happens when different cultures share ideas, traditions, food, music or fashion

➜ Sushi is Japanese, but it is eaten worldwide

❖ Influence

★ Influence is the power to change someone's ideas, behavior or lifestyle

➜ Social media influences fashion trends

❖ Grammar Focus

★ Comparatives (structures)

➜ adjective + er + than - smaller than

➜ more + adjective + than - more modern than

➜ less + adjective + than - less traditional than

✦ Examples

➜ Global brands are more popular than local brands

➜ Traditional clothes are less common than before

➜ Cities are bigger than villages

★ Contrast Linkers

➜ Whereas - Shows contrast

➜ While - Shows difference

➜ Unlike - Shows difference between two things

✦ Examples

➜ Local food is homemade whereas fast food is industrial

➜ Young people use social media while older people prefer TV

➜ Unlike traditional clothes, global fashion changes quickly