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1- Introduction to selling


1- Introduction to selling



Selling and The top two priorities of sales organizations in the U.S. in 2021
All activities involved in selling a product or service to a consumer or business. Building a new sales pipeline and enabling virtual selling
Types of submarket within B2C markets:
1.FMCG – product bought often, non-durable, relatively low cost 2.Semi Durable Consumer Goods 3.Durable Consumer Goods-
What is production orientation?
• Focused on producing goods/services, high production efficiency through large scale production of standardised items • Thought process- customers will buy products if they are a reasonable quality and available in large quantities at

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