All activities involved in selling a product or service to a consumer or business. Building a new sales pipeline and enabling virtual selling

1.FMCG – product bought often, non-durable, relatively low cost 2.Semi Durable Consumer Goods 3.Durable Consumer Goods-

• Focused on producing goods/services, high production efficiency through large scale production of standardised items • Thought process- customers will buy products if they are a reasonable quality and available in large quantities at